ES/661205 Conferencia - Srila Prabhupada Habla Una Gota de Nectar en Nueva York

The jīvātmā, the living entity, is eternally servitor of Kṛṣṇa, and one should understand the nature of his master so that his service attitude, his affection, may be more intimate. Suppose I am serving at a place. I am engaged in a service to a master, but I do not know how big is my master. But when I understand the influence and opulence and greatness of my master, I become more devoted: "Oh, my master is so great." So therefore simply knowing, "God is great, and I have got some relationship with God," that is not sufficient. You must know how much great He is. Of course, you cannot calculate, but as far as possible, you should know how great He is.